California homebuyers now have added protections thanks to a new state law aimed at preventing misleading property photos. Assembly Bill 723, which took effect January 1, 2026, requires real estate agents, brokers, and listing platforms to disclose when images have been digitally altered. Original, unedited photos must be provided for side-by-side comparison with the edited versions.
The law applies to all listing images, including online listings, brochures, and other marketing materials. It also covers photography firms and Multiple Listing Services that supply images to portals like Zillow and Redfin. Any alteration that adds, removes, or changes elements such as furniture, fixtures, flooring, paint, landscaping, exterior features, or even views through windows must now be disclosed.
AB 723 was authored by Rep. Gail Pellerin after a homebuyer experienced misleading listing images firsthand. While the law does not specify penalties, the California Department of Real Estate is empowered to enforce compliance, ranging from corrective action to license revocation in extreme cases.
For buyers and sellers, understanding these rules is crucial to making informed real estate decisions. At Boutique Realty, we ensure that every listing we represent is accurate, transparent, and fully compliant with California law. Whether you are buying your next home or selling a property, our team delivers expert guidance and strategic insight.
Contact Boutique Realty today at 818-312-0821, al***@**********la.com, or visit allensellsla.com to work with trusted real estate professionals who prioritize transparency and client confidence.